T-MOBILE
Web Marketing & Innovation
I worked closely with T-Mobile's Web Marketing and Innovation teams helping lead their 2015 Holiday Campaign, Un-carrier announcements, product launches (Apple & Samsung), Spotlight microsite, and exploration of Coverage Map and the shopping experience innovations. In addition to leading projects, I was also responsible for leading partner agency collaborations and executions weekly.
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While working with T-Mobile I led the following services throughout projects and programs:
Focus Group research
Strategic Positioning
Creative Concepting
UX
UI
Development
QA/Testing
Stakeholder Management
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High level results:
The Holiday campaign resulted in 1M incremental site visits and 5% increase in conversions year over year.
The ongoing web marketing efforts and innovations to the shopping experience contributed to 14% growth of company and 25% YOY growth.
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